A marketing communication strategist with over 28 years of experience in leading integrated marketing and
communication plans that align the organization around customer-centricity and customer engagement. Digital Marketing
Specialist with a proven track record of delivering measurable results that drive market share and growth.
Adept at creating breakthrough customer offerings through innovative strategies that combine new technology platforms,
alternate media tools and techniques along with traditional marketing, advertising and Public Relations. Armed with over 14
years on international experience in the Middle East with exposure to working with American, Korean, Japanese and
Chinese brands in the automobile and electronics industry.
Developed strong and successful working relationships with the principals of each brand and quick to adapt suitable
hyperlocal brand strategies for each, aligned with the principal’s mandate accompanied with a deep knowledge and
understanding of the brand DNA, identity and persona.
Thorough understanding of the business and powerful negotiation skills that help lead the team to achieve sustainable
profitability for the organization. A collaborative, emotionally-intelligent, empathetic leader reputed for developing, building
and mentoring high performing multi-cultural teams to help the organization compete for the future.
As the Head the MarComm function, responsible for developing and implementing brand marketing, digital marketing and communication strategies that support regional & local brand marketing activities of auto sales, after sales and electronics brands in OTE Group that include Hyundai, Chevrolet, Cadillac, Subaru, Isuzu, Chery, Pirelli, Hankook, Nexen, Bosch and LG Electronics.
Preparation of annual marketing and advertising budget, manage / monitor expenditure and rationalize marketing spend.
Utilize market analysis and insights to strategize and implement local MarComm and advertising campaigns, enabling superior customer experiences with positive direct impact on ROI.
Smooth and excellent interactions with principals and their agencies on budgets, negotiation of support and claims, marketing, branding and advertising, PR and events, CRM.
Adapting principals’ brand and marketing strategies to develop customised hyperlocal multimedia marketing communication campaigns in print, OOH, digital / social media, in-showroom visual merchandise, corporate / brand Identity implementation and compliance, customer engagements, PR, events and sponsorships.
Account planning and day-to-day operational management of advertising and communication, in association with the OTE group franchise / department heads.
Media negotiation and relationship building, media familiarization visits to manufacturers’ facilities and events, and oversee routine PR activities.
Manage design and servicing teams, and interact with external advertising and PR agencies.