With over 5 years of experience as a UX Designer and Product Manager, I believe I can contribute to as organization with my skills in centered user experience (UX) concepts, web and app design, and understanding business requirements to better increase customer satisfaction with your products.
My degree in Information Systems (User Centered Design area) from Carnegie Mellon University in Qatar, coupled with my experience at Al Jazeera Media Network and other companies have equipped me with the ability to deliver designs that meet user requirements as well as increasing website/app performance rate.
During my experience, I have also performed the role of a Business Analyst. Working in different industries like Media, Customer Service, and Information Technology have strongly helped me to balance between the needs of various types of users and business requirements in order to deliver a successful product that meets business objectives.
Redesigned and created new information architecture for KAHRAMAA new mobile application for customers making sure they receive services easily and in less clicks.
Redesigned mobile application for the employees to and provided directions on how the users can perform their tasks faster without friction.
Designed the Executive Dashboard based on Information Technology Manager’s requirement. This project required transforming the monthly reports and graphs into an interactive and visually appealing dashboard.
Collaborated with Product Managers to create and prototype innovative mobile features as well as improving existing services.
Proposed template designs for internal web applications as part of an initiative to unify the user experience across the company’s applications.
Managed product development and design for Al Jazeera Arabic website and network mobile apps.
Managed product development and design for Jeem Cup Mobile App, Al Jazeera Mubahser Website,
Al Jazeera Intranet Portal, and other Al Jazeera digital products.
Developed requirements and designs for Al Jazeera Video Archive App & Website.
Lead the design and release of Online Learning Platform by Al Jazeera, as well as many digital products.
Developing business requirements and user stories that can be used to create product specifications.
Working with development, design, stakeholders, and marketing teams to execute product roadmaps for
new and existing products.
Using user testing and research to validate user flow and design decisions to ensure compelling and
functional experience for users.
Setting KPIs and metrics to improve the performance of the product.
Interacting with business owners to understand and gather digital products requirements and manage
products initiatives.
Collaborating with QA team to identify and prioritize bugs.
Creating high and low fidelity prototypes and mockups for products.
Ensuring that visual design execution, features, and content supports the vision of the product.
Planning and producing business requirements document, information architecture and functional
specification for network's digital products (websites and mobile apps).